Tesla has just released its total 2024 delivery numbers, which show a fall in EV deliveries compared to the previous year ā despite numerous offers to try and boost sales. But the US car maker still outsold BYD globally.
Teslaās 2024 deliveries totalled 1,789,226 for the year, a fall of just 1% compared to 2023, when the company delivered 1,808,581 EVs, but it is well below expectations and forecasts and comes despite offers of zero per cent financing, free charging and low-priced leases.
In Australia, however, the picture is more bleak with 2024 annual sales falling 16.85 per cent to 38,647 ā despite a rebound in the month of December. For the year, the Model Y suffered badly, falling 26 per cent from 2023, while the Model 3, boosted by the refresh, lost 1.6 per cent over the year.
The global data shows that Teslaās best-sellers, the Model 3 and Model Y accounted for 1,704,093 cars, while other models, including the Model S, Model X and the Cybertruck, made up 85,133 units.
During the fourth quarter, 495,570 units were delivered, with production holding steady at 459,445.
Q4 2024
Production: 459,445
Deliveries: 495,570
Energy storage deployments: 11 GWhA record for both deliveries & deployments
ā
Full year 2024
Production: 1,773,443
Deliveries: 1,789,226
Energy storage deployments: 31.4 GWhā Tesla (@Tesla) January 2, 2025
BYD, on the other hand, sold 1,764,992 EVs in 2024, falling short of Teslaās deliveries. BYD sold a total of 4,272,145 vehicles during the year, with the remainder made up of plug-in hybrid vehicles (PHEVs), some of which arrived in Australia during the year.
During the fourth quarter of 2024, Tesla also produced its 7 millionth EV, with 3 million of these vehicles built at GigaShanghai, Teslaās most productive factory, which also makes cars for the Australian market.
For the local market, in the first 11 months of 2024, Tesla sold 34,754 EVs, which is down significantly from the 43,924 cars it sold in 2023, showing a weaker market for the brand as competition increases and some buyers push back against the political machinations of CEO Elon Musk.
The results took the wind out of Tesla stock in the US market, with the shares falling 6 per cent, although the stock has performed well since the election win of Donald Trump, a victory largely financed by Musk who has become a key advisor to the president-elect.
Tesla has several new products to arrive in 2025.
The first of these is the upgraded Model Y, which is the most important car that the brand sells today. The refreshed Model Y will bring a number of new changes, which are expected to help it retain its spot as the best-selling car in the world in 2025.
After selling 1.23 million Model Ys in 2023, Tesla has already hinted that it is likely to once again be the best-selling car in the world in 2024.Ā
Model Y continues to smash records globally pic.twitter.com/PeJw5Y9BFp
ā Tesla (@Tesla) December 31, 2024
On top of the upgraded Model Y, Tesla is expected to unveil a more affordable model which will help build new interest in the brand from ICE drivers looking at making the switch.
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RizĀ is the founder of carloop based in Melbourne, specialising in Australian EV data, insight reports and trends. He is a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop. He has a passion for cars, particularly EVs and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.