Legacy car giant Ford has joined the Australian electric vehicle price war, slashing up to $15,000 off its EV options following a wave of similarly dramatic cuts by other car makers.
Ford has only recently entered the EV market in Australia, primarily through the electric SUV, the Mach-E – and the E-Transit van that were both introduced late last year.
It has already cut the price of the Mache-E once – even before deliveries started – and in another major rethink of its pricing strategy, the Mach-E has seen a further cut of up to $8,000, taking its total cuts since pricing was first announced last year to around $15,000.
The Mach-E range now starts at $64,990 for the Select variant (before on roads) and the top-spec GT variant now comes under $100,000 for the first time.
The updated pricing of the Mach-E now sits at:
- Mach-E Select – $64,990 before on-roads (down $8,000)
- Mach-E Premium – $79,990 before on-roads (down $7,000)
- Mach-E GT – $97,990 before on-roads (down $7,000)
The biggest drop in Ford’s electric range is offered on its commercial offering, the E-Transit. It is now reduced to $89,990 before on-roads, which represents a drop of $15,000 from previous list price of $104,990.
“These MLP price reductions offer even greater value to our customers and it makes these great vehicles an option for more people,” said Andrew Birkic, the president and CEO of Ford Australia and New Zealand.
This is not the first time Ford has reduced prices on its electric models in the Australian market.
Back in December 2023, Ford cut prices on its first passenger electric car in Australia, just weeks before the first customer deliveries.
At that time, the entry-level Select variant’s price was cut by $7,000 while still remaining above Australia’s best-selling EV, the Tesla Model Y, which started at $64,500 before on-road costs.
Now Tesla has once again cut its prices with the Tesla Model Y starting at $55,900 which is over $9,000 below the Mach-E’s starting price.
They are not the only companies slashing prices of EV offerings. Nissan, Polestar, Peugeot, Renault and Lotus have also dramatically cut the prices of their EV offerings in Australia, as have the companies competing in the sub $40,000 sector such as BYD, MG and GWM.
The Mach-e Select variant comes with a 71 kWh Lithium Iron Phosphate (LFP) battery pack that can deliver up to 470 km of range. The powertrain includes a single motor that delivers 198 kW and shares the torque figure of 430 Nm with the Premium variant.
The Premium variant has a larger 91 kWh battery pack, delivering up to 216 kW of power and 430 Nm peek torque. This mid-spec variant also has a claimed range of 600 km.
The GT variant uses the same larger 91 kWh battery pack from the Premium but delivers 358 kW of power and 860 Nm of torque from its AWD (all-wheel-drive) powertrain.
So far, the Mach-E has sold over 300 units since landing in the country late last year and the company aims to increase that with this latest price cut. With EVs getting more affordable, even from iconic legacy brands, it can only be a good thing for drivers looking at making the switch.
Riz is the founder of carloop based in Melbourne, specialising in Australian EV data, insight reports and trends. He is a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop. He has a passion for cars, particularly EVs and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.