French carmaker Peugeot has announced a staggering price cut on its -2008 SUV, the first electric passenger car it has launched in the Australian market.
Peugeot launched the e-2008 SUV last year with a starting price of $59,990 before on-road costs, but less than 12 months later is now offering the EV for a driveway price of $39,990, saving a total of almost $25,000 from the initial drive-away price.
“This 100% electric compact SUV is the ideal companion for an alluring drive,” the company says on its website. “For a limited time, you can get behind the wheel of the 100% electric E-2008 GT SUV from an unmissable $39,990¹ driveaway.”
The dramatic price cut follows other reductions by major EV makers, including Tesla, BYD and MG. Peugot’s price cut is perhaps bigger because it is not a big seller.
In 2023, Peugeot sold just 57 examples of the e-2008, and sales in the first quarter of 2024 had reached just 40 units, bringing the total to 97 cars over those 9 months.
The e-2008 comes with a 50 kWh battery pack to power a 100 kW motor with a maximum of 260 Nm of torque. This setup delivers up to 328 km WLTP range.
To charge the 50 kWh battery, the car comes equipped with an 11 kW on-board AC charger. It can also be DC fast-charged up to 80% in 30 minutes at a 100 kW charger.
From an equipment point of view, it comes with a few functional and visual features that owners may find appealing. This includes:
- Keyless entry with push-button start
- Proximity locking
- Gloss black and dual chrome highlights
- Triple claw rear LED lights
While this offer covers new and demo vehicles, warranty on the new models appear to be fairly standard, offering peace of mind.
The e-2008 will come with a five-year/unlimited-kilometre warranty which also includes five years of roadside assistance.
Servicing it over 5 years comes in the form of a servicing plan which is similar to that offered on ICE vehicles by manufacturers. Servicing costs for this electric SUV over 5 years equate to $1,522.
The latest offer is limited to new or demo MY23 e-2008 SUVs and runs between May 1 to June 30, 2024.
Peugeot’s offer on the e-2008 comes only weeks after BYD announced thousands off the Atto 3 extended variant. These offers are only a good thing for consumers looking at getting behind the wheel of an EV in 2024.
Riz is the founder of carloop based in Melbourne, specialising in Australian EV data, insight reports and trends. He is a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop. He has a passion for cars, particularly EVs and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.