Dancing cars, petrolheads, and the quiet art of winning over EV buyers

BYD’s Tech Day gave punters a chance to test drive the full EV lineup, and a glimpse at its luxury Denza models. The Driven went to investigate.
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Sam is Chief Operating Officer for Renew Economy and EV Media. Sam has been working with Renew Economy and One Step Off The Grid since 2014 and with The Driven since its inception in 2017. Sam is an occasional contributor to both websites with particular interest in electric vehicles and social policy.
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