Home » EV News » MG launches limited-edition MG4 Urban with new styling and $33,990 price tag

MG launches limited-edition MG4 Urban with new styling and $33,990 price tag

Source: MG

MG announced a new limited-edition version of its affordable MG4 Urban electric hatchback, adding a handful of styling upgrades and a new exterior colour, with prices starting at $33,990 drive-away.

The MG4 EV Urban Special Edition will be limited to just 750 vehicles in Australia, with MG hoping to capitalise on growing demand for its entry-level electric hatchback.

The special edition brings a contrasting black-painted roof, black exterior mirrors and new ambient lighting integrated into the door panels.

It also introduces a new Ice Blue metallic exterior colour, which joins Diamond Red as the only two colour options available for the limited-edition model.

The changes are purely cosmetic, with the Special Edition retaining the same powertrain, battery and equipment offered in the existing MG4 EV Urban Essence 54.

The Special Edition is priced at $33,990 drive-away, including a $2,000 cashback offer, representing a $1,000 premium over the standard Essence 54 variant.

“The MG4 EV Urban has proven to be a popular choice with Australian buyers, and we think this Special Edition will build on that appeal,” said Dimitri Andreatidis, marketing director at MG Motor Australia.

“It’s already a great car, so we’ve added a few distinctive touches to make it even more appealing. The Special Edition will be limited to just 750 units in Australia, and we’re excited to see customers get behind it.”

The new variant comes exclusively with the larger 54 kWh battery pack, delivering up to 405 km of WLTP-rated driving range. MG says the battery can be charged from 10 to 80 per cent in approximately 30 minutes using a DC fast charger.

The front-wheel-drive hatchback also offers seating for five, 382 litres of boot space and an additional 98 litres of underfloor storage.

It carries a five-star ANCAP safety rating and is covered by MG’s 10-year warranty, subject to servicing requirements through its national dealer network.

According to MG, around 65 per cent of Australian MG4 EV Urban customers have opted for the higher-spec Essence 54 variant, which explains the decision to base the Special Edition on that model rather than the cheaper entry-level version.

The announcement comes as the MG4 EV Urban continues to establish itself in the Australian market following its local introduction in March this year, clocking 3,824 deliveries in Australia so far in 2026.

You can find up-to-date EV sales data on our EV sales page.

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