Ruin the weekend? Ad campaign launched in push for one million EVs

The Electric Vehicle Council has launched a new nationwide advertising campaign to promote the benefits of electric vehicles.

The campaign’s tagline is “my next car will be…” and features some stunning shots of EVs being used in all kinds of applications including an electric ute being used on a farm.

The ad also makes a cheeky reference to former Prime Minister Scott Morrison’s 2019 claim that EVs would “ruin the weekend”, as a couple camp with their EV, and keep their beers cool with vehicle to load charging to their portable fridge.

The EVC says it hopes the new ads will capitalise on the rapidly growing consumer interest in EVs in Australia. The ads feature the Model Y, the Porsche Taycan, the Kia EV6, the Hyundai Ioniq 5, the Polestar 2, the Nissan Leaf, and others.

“We know Australians are eager to make the switch to cleaner driving that would free them from dependence on volatile imported oil,” said EVC chief executive Behyad Jafari.

“We believe that the more Australians understand the advantages of EVs, the more likely they are to make the switch.

“The ads call on Australians to get behind the push to have a million EVs on Australian roads by 2027, which coincides with the federal government’s plan to introduce strong fuel efficiency standards.

“We need to incentivise car makers to make their best range of EVs available to Australians, so that Australian consumers have the same choice as drivers in the United States or Europe,” said Jafari.

“Every time a driver chooses an EV they help themselves and they help the nation. If we can accelerate this transition it will lead to substantial benefits for the Australian economy and environment, including reduced greenhouse gas emissions, improved city air quality, and energy security.”

The advertisements started running nationally on Monday.