TheDriven.io is Australia’s premier website for news and analysis about electric vehicles, and the transition to zero emissions transport. It is the place you come to for news about about electric vehicle cars you may want to buy and for industry trends.
It is widely read by the industry and the general public. More than 350,000 unique visitors come to the website each month.
Whether you are merely curious about EVs, just love to drive them, are an EV nerd, or want to keep up with the news and analysis about new models, government policy and developments in the charging space, we hope that this website is for you.
Already, the website has built up a strong audience since it was launched in September, 2018.
It now averages more than half a million unique page views a month, and more than 750,000 in July. That in itself underlines the huge interest in EVs in Australia, even if many readers have not yet had the opportunity to buy one.
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TheDriven.io is a joint venture between RenewEconomy – Australia’s leading website on renewables, storage and climate policy – and private investors.
The Driven’s team is led by founder and editor-in-chief Giles Parkinson – now the proud owner of a Tesla Model 3 (above) – and who is also the founder and editor of RenewEconomy, and of One Step Off the Grid, and a former deputy editor and business editor of the Australian Financial Review.
Giles has led the coverage or renewables, EVs and the clean energy transition in Australia over the last decade.
The main staff writer is Bridie Schmidt, based in the Northern Rivers of NSW, who specialises in writing about new technology, drives a plug-in EV, and who also uses her design and web developments skills with the back-end of the site.
The Driven also draws on the resources of the RenewEconomy writing team, including the Melbourne-based Sophie Vorrath, who has worked at RenewEconomy since it was founded and edits the solar, storage and consumer website, One Step Off The Grid.
The Sydney-based Michael Mazengarb has wide experience in the clean energy industry and joined RenewEconomy in 2019.
Another regulator contributor is Bryce Gaton, from the Australian Electric Vehicle Association, the owner of a Hyundai Kona, who has compiled a (growing) list of responses to Frequently Asked Questions from readers. Do you have any more questions? Please drop us a line if you do.
Other contributors include solar industry veteran and Solar Insiders podcast co-host Nigel Morris, who owns a Zero electric motorbike.
If you have any advertising queries, for the website, the newsletter or the podcast, please drop us a line at [email protected]
