Polestar line-upImage Credit: Polestar Australia
Swedish-based electric vehicle (EV) manufacturer Polestar is continuing to fill out its retail network across Australia, adding five new locations since the start of the year including a new test drive and handover centre in Canberra and a new retail presence in Launceston.
Polestar launched its first EV, the electric fastback Polestar 2, in Australia in early 2022, and later that year opened its first Polestar ‘Space’ at Chadstone Shopping Centre in Melbourne’s inner-east. Polestar added its second retail location in mid-2024 at Sydney’s iconic Lower North Shore.
Since then, the company has continued to expand its retail presence across Australia, in line with the local launch of the Polestar 3 electric SUV and the Polestar 4 electric SUV coupé.
According to the company’s website, there are now 12 Polestar Spaces around the country, with five new locations added so far this year.
In addition to Chadstone and Artamon, Polestar has retail Spaces in Perth and Brisbane, and have this year added locations at Adelaide; Doncaster in Melbourne’s eastern suburbs and at Geelong; at Penrith in western Sydney; and a new test drive and handover centre in Canberra. A retail Space at Rushcutters Bay in Sydney is also now live.
An expanded network of 19 Polestar Service Points to manage maintenance and accessories has also been rolled out across the country.
“This year has already been a strong one for Polestar Australia, and we intend to keep that momentum rolling through the second half of 2025,” said Scott Maynard, managing director of Polestar Australia.
“With strong government support for EVs and a robust public charge network, the ACT is a market with huge potential for Polestar.”
The Rushcutters Bay location was relocated from its original Alexandria Space, and the Port Melbourne space has been relocated to South Yarra. Polestar also announced earlier this year that it would be upgrading its Perth location to a full Polestar Space experience.
The continued expansion of its Australian retail network isp art of Polestar’s global shift to an active seller model, and its goal of increasing retail spaces globally by 75 per cent before the end of 2026.
Joshua S. Hill is a Melbourne-based journalist who has been writing about climate change, clean technology, and electric vehicles for over 15 years. He has been reporting on electric vehicles and clean technologies for Renew Economy and The Driven since 2012. His preferred mode of transport is his feet.
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Why?!
1) How much does this real estate drain the business coffers (and they wouldn't be to full looking at sales numbers)?
2) Make your vehicles more compelling.
3) Adopt a Tesla like model, where if you want to take one for a test drive, it will direct you to one parked somewhere and unlock it so you can take it for a spin. Why do you need a salesperson to sell your product? Isn't your product good enough?
1) It gives would-be buyers to test drive their cars, who previously couldn't. That's a way of making sales that they wouldn't otherwise, which should fill the coffers, not drain them. Same goes for servicing.
2) They are very compelling in their iche. Maybe they're not to your taste, but Polestars are pretty awesome and unique.
3) If that model is superior, I'm sure all the other carmakers will transition to it in time.
*niche!
Lexus has encore and if Polestar wants to connect to that kind of market segment then a store presence will work better for them.
"new retail presence in Launceston" - Yet the former Hobart location is no longer supporting Polestar which means the only support location in the state is not in the Capital. Not really expanding is it?
So many marketing experts.
I nearly bought a Polestar a couple of years ago when they were on runout (the front wheel drive version). Then I saw the reveal for the Volvo EX30 and was hooked. So, I waited another 9 months to take delivery.
I still think the Polestar is a beautifully designed and engineered car.
But so happy with the EX30, handling, comfort and performance is top class.
I hope to see more of them on our roads, they have a real presence. We have 2 or 3 here in our little town of Yeppoon.