Image: Tesla via Linkedin
In June, Tesla had its highest tally for EV sales in Australia so far this year, with more than 4,500 units delivered, driven mostly by the boost from the refreshed Model Y deliveries and a $3,000 trade-in bonus on stocked Model 3 sedans.
The company announced another round of trade-in bonuses to help it boost its sales this quarter, and further incentives have now been added with a $3,000 lending incentive and a $3,000 novated lease incentive available for those looking at buying a new Model Y.
The lending incentive is on offer until 26 September and covers most of this quarter. Similarly, the novated lease incentive is expected to last until 20 September.
These new offers are aimed at those who may finance or lease a new EV, in turn helping move existing Tesla Model Y inventory and bringing in new orders.
On top of that, the trade-in incentive is still available to those looking to buy a new Tesla. Until 30 September 2025, interested buyers of a new or demo Model Y will receive an additional $2,000 off the price of that car when trading in a used vehicle.
Other offers still available include the ability for existing owners of Tesla EVs with enhanced autopilot or full-self-driving (FSD) software to be able to transfer it to a new or demo Tesla.
This is likely to be a saving of $5,100 for EAP, all the way up to $10,100 for FSD, and means owners will not need to re-purchase it with the new Tesla if they take delivery of the car by 30 September 2025.
At the time of writing, Tesla had multiple new Tesla Model Y and Model 3 vehicles in stock, including multiple previous generation Model Ys, which are already heavily discounted.
These cars have thousands taken off their regular price, making it quite appealing to many current and future owners, given it’s still a new Model Y.
Tesla’s sales in the first half of 2025 were 14,146, sharply down from the 2024 tally, when it did 23,116 sales during the first 6 months.
Part of this drop is due to elevated sales of the refreshed Model 3 in Q1 of 2024, while the refreshed Model Y didn’t start selling until Q2 2025.
Tesla will need to be selling around 4,000 cars a month from here on in if it’s to achieve its annual sales number of 38,347 by 2024.
Riz is the founder of carloop based in Melbourne, specialising in Australian EV data, insight reports and trends. He is a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop. He has a passion for cars, particularly EVs and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.
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Third quarter "light at the end of the tunnel" push for obvious reasons. I remember the days when Tesla's margins were discussed widely......not so much now. Buying market share has always been an expensive, unsustainable proposition - used only in desperate times.
Classic car company move.
When they upgrade the autopilot to be the same as earlier Tesla cars like the model 3 and classic model Y, I'll certainly consider it.
Full Autopilot functionality like cruise and speed confirmation on the steering wheel are deal breakers for me. These basic functions are currently missing on the new Y.