Image: Tesla via Linkedin
In June, Tesla had its highest tally for EV sales in Australia so far this year, with more than 4,500 units delivered, driven mostly by the boost from the refreshed Model Y deliveries and a $3,000 trade-in bonus on stocked Model 3 sedans.
The company announced another round of trade-in bonuses to help it boost its sales this quarter, and further incentives have now been added with a $3,000 lending incentive and a $3,000 novated lease incentive available for those looking at buying a new Model Y.
The lending incentive is on offer until 26 September and covers most of this quarter. Similarly, the novated lease incentive is expected to last until 20 September.
These new offers are aimed at those who may finance or lease a new EV, in turn helping move existing Tesla Model Y inventory and bringing in new orders.
On top of that, the trade-in incentive is still available to those looking to buy a new Tesla. Until 30 September 2025, interested buyers of a new or demo Model Y will receive an additional $2,000 off the price of that car when trading in a used vehicle.
Other offers still available include the ability for existing owners of Tesla EVs with enhanced autopilot or full-self-driving (FSD) software to be able to transfer it to a new or demo Tesla.
This is likely to be a saving of $5,100 for EAP, all the way up to $10,100 for FSD, and means owners will not need to re-purchase it with the new Tesla if they take delivery of the car by 30 September 2025.
At the time of writing, Tesla had multiple new Tesla Model Y and Model 3 vehicles in stock, including multiple previous generation Model Ys, which are already heavily discounted.
These cars have thousands taken off their regular price, making it quite appealing to many current and future owners, given it’s still a new Model Y.
Tesla’s sales in the first half of 2025 were 14,146, sharply down from the 2024 tally, when it did 23,116 sales during the first 6 months.
Part of this drop is due to elevated sales of the refreshed Model 3 in Q1 of 2024, while the refreshed Model Y didn’t start selling until Q2 2025.
Tesla will need to be selling around 4,000 cars a month from here on in if it’s to achieve its annual sales number of 38,347 by 2024.
Riz is the founder of carloop based in Melbourne, specialising in Australian EV data, insight reports and trends. He is a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop. He has a passion for cars, particularly EVs and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.
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Third quarter "light at the end of the tunnel" push for obvious reasons. I remember the days when Tesla's margins were discussed widely......not so much now. Buying market share has always been an expensive, unsustainable proposition - used only in desperate times.
Classic car company move.
When they upgrade the autopilot to be the same as earlier Tesla cars like the model 3 and classic model Y, I'll certainly consider it.
Full Autopilot functionality like cruise and speed confirmation on the steering wheel are deal breakers for me. These basic functions are currently missing on the new Y.
The best incentive Tesla could offer to move more vehicles would be “Elon, you’re fired!”
Reality check. The REAL truth for you. Elon Musk is NOT going to be fired. You've jumped on the hilarious bandwagon of unmedicated US democrats, who are smarting at the fact that Elon once joined forces with President Trump.
The truth is, there are a whole lot more very good EV manufacturers, bringing out really good EVs. It's called COMPETITION.
Nothing at all to do with Elon heading Tesla. That's the real truth. So, NOTHING you say will change that fact. NOTHING. LOLOLOLOL
It has nothing to do with “US Democrats”. I have consistently called for Elon to be fired since 2021, way before it became “fashionable” to do so. He is a terrible CEO who has materially trashed Tesla’s brand, failed to protect its interests, and failed to develop a coherent product line.
If it wasn’t for a dysfunctional, captive Board that is failing in its duty to shareholders, Elon would have been fired ages ago.
Oh, another milestone came to light today, which WILL make your blood boil:
Tesla has awarded Elon Mush $46B, yes, $46 BILLION to STAY ON as CEO of Tesla. So, your statement "Elon, you’re fired!” makes you look the fool, believing your opinions matter. They're completely removed from reality.
Enjoy the news. LOLOLOLOLOLOL
All that proves is that my comment about Board is correct. It is not an independent board acting in the best interests of shareholders, but the interests of Elon Musk.
The previous “deal” they tried to bestow on Elon has been ruled illegal twice by a judge. You didn’t mention that bit. So they are trying it again with a “new” package. It will be interesting to see if shareholders vote to dilute their own interests to that extent. Given Tesla’s tanking share price, don’t bet on it, since the hurdles need to be meaningful.
And anyone who needs such an obscene and disproportionate bestowal of shareholder value to remain “motivated” to remain CEO clearly doesn’t have the right motivation to begin with. Another reason to fire him.