The rebound in electric vehicle sales in Australia – they hit a record share of 10.3 per cent in the month of June – and the declining market share of Tesla brings new focus on the performance of the brands challenging the domination of the long time market leader.
Tesla is still the biggest seller of EVs in Australia, and its Model Y remains the best selling EV, quite comfortably since the refresh that arrived on Australian shores in early May.
But its sales figures have not quite hit the highs of 2023 and 2024, and other brands – particularly BYD, newly boosted by the success of the SeaLion 7, but also the likes of Kia, are making headway. And the combined effect means that Tesla’s market share in Australia, once dominant at two thirds of the market, has now halved to one third.
Using data collected for The Driven by contributor Tim Eden – which you can find in our month by month sales data, we have plotted the progress of the top five EV brands in the Australian market – Tesla, BYD, Kia, BMW, and MG.
These are EV sales only. BYD is clearly the big mover here and now that it has more models in the market, and more coming, the growth could be sustained. Kia is also interesting, with the release of the EV5 and EV3, as well as the EV9 and other models along the way.
Below is a reminder of the changes in  the Tesla share of Australian EV sales from around two thirds of the market in early 2023, to less than one third in the last month, and as low as 10 per cent earlier this year.
You can find more information in our EV Models page, and highlights all the EV models available in Australia.
And you can find the sales data here: Australian electric vehicle sales by month and by model in 2025
Giles Parkinson is founder and editor of The Driven, and also edits and founded the Renew Economy and One Step Off The Grid web sites. He has been a journalist for nearly 40 years, is a former business and deputy editor of the Australian Financial Review, and owns a Tesla Model 3.