Xiaomi’s blockbuster electric SUV starts ticking off its 300,000+ orders

Less than a fortnight ago, Xiaomi, one of the world’s leading phone makers, officially launched its second car, the YU7 SUV, raking in an incredible 200,000 orders in just 3 minutes.

Now, the company has already started delivering this car to early customers, showcasing the speed at which Chinese EV makers are able to fast-track deliveries.

In a post on Weibo, the company announced this milestone by saying: “This afternoon, Xiaomi YU7 officially delivered to the first batch of owners. Thank you for your support and trust!”.

In another follow-up post, Xiaomi shared the various demographics of new YU7 SUV owners, which include driving enthusiasts, working parents, and even existing Xiaomi SU7 sedan owners who want to experience the latest in EV technology from the iconic consumer electronics brand.

Xiaomi announced pre-sales of this YU7 earlier this year, with the official launch taking place on 26 June 2025 at the Human × Car × Home event, where the company’s founder and CEO, Lei Jun, revealed the pricing of the three variants of the model. These included:

• Standard RWD – $A54,000
• Pro AWD – $A59,700
• Max AWD – $A70,300

Following the announcement of the pricing, the latest SUV had received almost 300,000 orders in the first hour of it going on sale.

This has meant that all variants have a delivery timeframe of over 40 weeks, with the entry-level model exceeding 50 weeks’ wait time for new orders.

The RWD model has a rear-mounted single motor that produces 235 kW of power and 528 Nm of torque. The Pro AWD variant bumps that up to 365 kW of power and 690 Nm of torque. 

The top-spec Max AWD variant is a performance-focused model with 508 kW and 866 Nm of torque. The Max can accelerate from 0-100 km/h in just 3.23 seconds.

The YU7 has two configurations with these powertrains. The first is in the RWD with a capacity of 96.3 kWh. This delivers up to 835 km on the CLTC cycle or closer to 650 km on the WLTP cycle.

A larger 101.7 kWh pack is introduced into the AWD versions of the model. Fast charging these packs can add up to 620 km of CLTC range in 12 minutes.

Xiaomi has positioned the YU7 as an electric performance SUV, which is loaded with tech. There are plenty of screens in the car, with the most unique being the physical heads-up display in Xiaomi’s implementation, which is better than most heads-up displays that project onto the car’s windscreen.

There’s also a large infotainment screen with the latest tech, which is welcomed by many buyers given their familiarity with Xiaomi’s consumer electronics, such as the company’s tablets.

With so much interest and firm orders on the car, Xiaomi’s first deliveries of the YU7 will be welcomed by many. 

Few other EV brands have gathered this much fanfare, and with so much riding on this model’s success, the more YU7 deliveries start to ramp, the easier it would be for the brand’s global expansion to begin in 2026 and beyond.