Xiaomi, one of the worldās leading phone makers, has officially launched its second car, the YU7 SUV, and has raked in 200,000 orders in just 3 minutes.
The company confirmed this in a post on Weibo by saying: āXiaomi YU7 sold over 200,000 units in 3 minutes. Thanks for your supportā.
This was followed up with a post sharing that the latest SUV has received almost 300,000 orders in the first hour by sharing: āXiaomi YU7 sold over 289,000 units in one hourā.
That demand came not too long after the companyās founder and CEO, Lei Jun, revealed the pricing of the three variants at its Human Ć Car Ć Home event overnight, which comes in at:
- Standard RWD – $A54,000
- Pro AWD – $A59,700
- Max AWD – $A70,300
Part of the reason behind this huge influx of orders has been the aggressive pricing from Xiaomi, which has undercut all variants of the Tesla Model Y.
Both the Standard and Pro variants come under the price of Chinaās best-selling SUV, the Tesla Model Y, which has recently been refreshed.
The top-spec Max AWD prices can not be compared to the Model Y Performance as that model is yet to be refreshed. The previous generation Model Y Performance was priced $A5,000 more than the current YU7 Max AWD.
This launch comes just over a year since it started deliveries of its first EV. During the first 12 months, the brand sold almost 260,000 of the SU7 sedan, making it one of the most popular sedans in the market.Ā
Last month, when Jun revealed the upcoming modelās key specs, it was clear that these were to outrival competitors like the Porsche Macan EV. Now the pricing has come out to outrival the best electric SUV in the market, the Model Y.
As mentioned above, the YU7 lineup includes the entry-level RWD model, the Pro AWD and the top-spec Max AWD, with performance approaching some supercars.
The RWD model has a rear-mounted single motor that produces 235 kW of power and 528 Nm of torque, which is on par in terms of performance with its key rivals.
Even the entry-level variant has a powertrain that propels the car from 0-100 km/h in just 5.88 seconds and can reach a top speed of 240 km/h.
The Pro AWD variant bumps that up to 365 kW of power and 690 Nm of torque thanks to its dual-motor powertrain. That brings the 0-100 km/h time to just 4.27 seconds while keeping the top speed of 240 km/h.
The top-spec Max AWD variant is a performance-focused model with 508 kW and 866 Nm of torque. With that torque, it can sprint to 100 km/h in just 3.23 seconds, outperforming many supercars and other EV rivals.
With this top speed, it has also been increased to 253 km/h. For comparison, the previous generation of the Tesla Model Y Performance can get to 250 km/h.
When it comes to the battery packs, there are two configurations with these powertrains.Ā
The first is in the RWD, which has a capacity of a 96.3 kWh battery that delivers up to 835 km on the CLTC cycle. Thatās likely to be closer to 650 km on the WLTP cycle.
A larger 101.7 kWh pack is introduced into the AWD versions of the model. Fast charging these packs can add up to 620 km of CLTC range in 12 minutes.
Pitched as an electric performance SUV, the almost 5-metre car is loaded with technology many traditional Automakers are not equipped with today, including clever new software and hardware additions.
First, there is the end-to-end projection screen that displays key driving information and acts as a physical heads-up display in Xiaomiās implementation.Ā
It still acts like a heads-up display as key information is projected onto this screen but is much easier to read than projection onto the windscreen.
Thereās also a large infotainment screen with the latest tech from a brand known for its mobile technologies and software with a top-notch user interface (UI).Ā
Drivers can customise this in whichever way they feel like, and this screen can also integrate with other remote devices such as air conditioning and robot vacuums at home, for example.
When it comes to tech, there is a lot that has gone into the driver assistance front of the YU7. Xiaomi is now using NVIDIA Thor U chips and a 4D millimetre wave radar on top of all the high-resolution cameras to support smart driving.
Customer deliveries of the car are expected to start in the coming weeks.
A lot has gone into developing this model, with previous predictions of tens of thousands of customers placing orders at launch. Thatās obviously been blown out of the water with hundreds of thousands placing orders in the first few minutes.
We look forward to learning more about the car and seeing if it fits with the reports that Xiaomi might be looking at international expansion in the coming years.Ā
Thatās unlikely to happen in right-hand-drive markets like Australia, but with that level of tech and features coming to Chinese EV buyers in 2025, we canāt wait to see the brandās EV arm land here in the future.
Xiaomi YU7 Features & Drive Review by Inside China Auto on YouTube
RizĀ is the founder of carloop based in Melbourne, specialising in Australian EV data, insight reports and trends. He is a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop. He has a passion for cars, particularly EVs and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.