Image Credit: Chargefox
Leading Australian electric vehicle (EV) charging platform Chargefox announced today that it is partnering with Everyday Rewards to offer members Everyday Rewards points when they charge their EVs.
Everyday Rewards is the customer loyalty program for the Woolworths Group in Australia and New Zealand and provides points on shops across a range of company and affiliated brands.
In Australia, Everyday Rewards boasts 18 partners including the obvious ones including Woolworths, Big W, and BWS, but also includes Qantas, Bupa, and Origin.
That list will now include Chargefox, Australia’s largest and fastest growing EV charging network.
Chargefox already boasts over 100 EV charging plugs located across 25 Woolworths stores around Australia and has promised more to come. Now, those same Woolworths EV chargers will offer up Everyday Rewards points when customers charge their EVs.
“We are thrilled to be working with Woolworths to offer Everyday Rewards points,” said Ed Asuncion, executive general manager at Chargefox.
“Woolworths EV chargers have already proven to be very popular, with thousands of drivers using them every month.”
A full list of Woolworths EV charging locations can be found below, but are predominantly located across New South Wales and Queensland, with a handful in Victoria and two in Western Australia.
Everyday Rewards members need only to add their membership details to their Chargefox profile and they will be eligible to collect 1 Everyday Rewards point for every $1 spent on charging at all Woolworths EV chargers available on Chargefox.
“With around 300,000 EVs on the roads in Australia, this partnership offers members the perfect opportunity to collect points as they charge their car whilst doing their weekly shop,” a Woolworths spokesperson said.
Joshua S. Hill is a Melbourne-based journalist who has been writing about climate change, clean technology, and electric vehicles for over 15 years. He has been reporting on electric vehicles and clean technologies for Renew Economy and The Driven since 2012. His preferred mode of transport is his feet.
Has the worm turned for Tesla in Australia? How are EVs comparing against hybrids and…
Germany’s car industry has demanded that emissions from new cars should not have to fall…
XPeng founder Henry Xia admits Tesla has been an inspiration, and the newly released G6…
Tim Eden and Riz Akhtar join Sam Parkinson to discuss the latest EV sales data,…
Tesla says that its fleet of Semis have saved over 3.7 million litres of diesel…
I have just stepped into the most contested arena in mobility, eScooters. Are they the…
View Comments
I mean its convenient, and more chargers are always welcome. But this is Woolies were talking about.
Here in QLD the 22c/kWh BYO cable is ok, but 55c/kWh for the others? Pfft!
They could do better than that. If it was <30c to charge I wouldn't feel so violated in store!
55c/kWh is for their fast chargers (up to 200kW), which is a lot cheaper than competitors like Tesla or Evie.
If that's too expensive for you then go for the slower AC chargers (up to 22kW) which are 22c/kWh.
The comment is about the Woolworths located chargers, not Chargefox/Tesla/Evie chargers in general
None of these chargers in QLD are above 50kW (11, 22 & 47kW). The 11kW & 22kW are BYO cables.
This is all about encouraging you to shop at Woolworths. Would a person change where they shop if the charging was cheaper there. I probably would. Otherwise why would I bother going to Woolies.
The only thing that is good about this is it might encourage more chargers. That's a win.
The chargers in the picture are from the North Parramatta site which has 6 DC chargers up to 200kW, 2 x 47 kW, all 6 are 55c/kWh and also 4 x 7kW AC chargers at 22c/kWh.
It's one of the cheapest chargers in Sydney for the speed you get and the time of day you use it. Tesla SC has off peak charging as cheap as 35c/kWh but that is after midnight at a few locations.
The 7kW AC charger is ideal for charging while at work given that there is a bus stop out the front or a 2km walk to Parramatta. $13 to fill up and free parking.
A 50kW charger is ideal for a large supermarket shop. 50km of range added in 10 mins or up to 300km in an hour.
You're thinking of it from it being a public charger perspective which good given what you mention.
But from the Everyday rewards perspective however, it is not cheap enough for what they are trying to get you to do. It only gives to magic money at their supermarket located chargers in a supermarket you may not shop at. Where is the actual incentive?
Its gas lighting marketing from a multi-billion corporate entity.
I feel Woolies will not want you to take up a charging spot like that. Is it really OK to leave your car at a public charger and head off to work etc? This is not what this rewards thing is encouraging.
That $13 would get you 13 reward points, you would need to spend $2000 at the Woolies charger to get $10 off your shop. That is a lot of charging, nearly 9100kWh. Or to put it another way, you would need to be sitting at that 7kW charger a total of 54 days. 47kW charger would be just over 3600 kWh, or 77 hours. All to get $10 off.
That would be perfect, but I feel having many 7kW, 11kW, 22kW parking spots charging <25c/kWh would be a sweet spot. Park, plug in, shop/coffee/whatever, unplug and leave. Rewards or not, it wont matter because the price is the incentive to actually go there to do your normal shopping. Everybody wins.
If they have solar arrays on their roof, it costs them next to nothing for the power during the day.
Maybe it would be different in other urban areas and personal charging circumstances, especially if you can charge at home.
So possibly more public chargers, Yay! BS marketing rubbish, Boo!
I have a lease car so charging is reimbursed. Any points earned would be a bonus. I park at public charger all day to charge providing there are 6 or more chargers at that site and no one is waiting. I don't leave the car there full charged and unattended. I have seen others park at a charger and not plugged in, which is far worse.
Good. Involvement of the supermarket majors indicates a maturing charging market - reliability, availability and geography plus corporate oversight and uptime KPIs
About time, but see zero DC chargers here in Brisbane supermarket car parks yet.