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  • Charging

Tesla to ramp up white-labelling its ultra-reliable superchargers

  • 1 May 2025
  • 7 comments
  • 2 minute read
  • Riz Akhtar
Image: EG Group
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In November 2023, a UK-based fuel and convenience store giant, EG Group, that had used Tritium EV chargers struck the first supply deal for Tesla Superchargers in the UK and Europe in order to expand its charging network in that region.

Now it appears Tesla is ready to white-label its ultra-reliable Supercharger hardware at a global stage.

According to a LinkedIn post by Moritz Gutbrod, the company’s Commercial Lead for Charging, Tesla will present V4 supercharging hardware at the Power2Drive conference in Munich, Germany.

The goal is to invite external companies to brand Tesla’s ultra-reliable supercharging hardware and operate it as a charge point operator.

This was shared by EV news account run by Sawyer Merritt on X, and it marks a milestone in Tesla’s expansion of its supercharging hardware across the world.

Tesla: ā€œEver wanted to brand your own Supercharger? Or set your own prices?
You can now! We are excited to present our new Hardware Sales program at Power 2Drive in Munich with full control, yet zero hassle for you! Visit us to experience our white-labeled Superchargers first… pic.twitter.com/9UMRZsrbOt

— Sawyer Merritt (@SawyerMerritt) April 29, 2025

Tesla’s V4 supercharging hardware has become the standard in Australia as the company aims to roll out multiple large sites with it.

The V4 superchargers feature a longer cable, which makes it much easier for the cable to reach non-Tesla vehicles than the previous generation V3 chargers. Each dispenser is capable of up to 250 kW of power thanks to the cabinets it comes standard with.

In recent months, Tesla has announced upgrades to the V4 supercharging hardware, including new cabinets that feed the chargers and produce higher output.

With those upgrades, the V4 supercharger dispensers will be capable of delivering 500 kW of car charging while making deployments faster.

Breaking:
The first ever branded @tesla V4 supercharger is a fact!
Located in Uttoxeter in the United Kingdom and exploited by the EG group.šŸ‡¬šŸ‡§
The EG group states:

ā€˜We are proud to announce the launch of our first evpoint branded charging station at the Asda Express petrol… pic.twitter.com/ZAKr3B8Qxs

— Esther Rebers (@EstherRebers) March 22, 2024

On top of EG Group which is now deploying Tesla’s hardware in the UK, Tesla also struck a $US100 million deal to supply ultra-fast chargers to oil and petrol retailing giant bp in 2023.

That deal signalled a landmark shift in EV charging, but since then, not a lot of development has been seen from BP in the rollout of their network with Tesla’s hardware.

The latest development in Tesla’s selling its hardware to other operators will allow many more charging sites to be deployed much quicker with great uptime, which is just what’s needed as we step into the next stage of EV adoption globally.

Riz Akhtar
Riz Akhtar

RizĀ is the founder of carloop based in Melbourne, specialising in Australian EV data, insight reports and trends. He is a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop. He has a passion for cars, particularly EVs and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.

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