Tesla provides new sweeteners, including chargers, to boost sales after sharp slump

Tesla has launched a new set of incentives to help boost its sales in 2025 with the sweeteners available on select inventory vehicles.

Buyers who purchase a new Tesla Model Y Long Range SUV or a Model 3 sedan from the company’s inventory will now receive a free universal mobile connector charger and 5,000 km of supercharging credit.

This could be a saving of over $800, given the universal mobile connector has a retail price of $550 from Tesla’s website, and the 5,000 supercharging credit is likely to be valued at over $250 for those planning to make the most of it.

It’s worth noting that Tesla currently does not supply a mobile charger or a wall connector with the purchase of a new car so the free universal mobile connector is good option for first time owners who may not have a pre-installed charger at home.

Eligibility of these incentives requires delivering the vehicle by 31st March 2025. Meanwhile, the supercharging credits are valid for 24 months from the delivery date. These credits also can not be transferred to another person during the 24 months.

Another caveat is that the purchased vehicle is to be used for private use and can not be used for commercial purposes.

The latest round of incentives comes on the back of slowing sales for the brand in 2025, partly due to the launch of a refreshed Model Y unveiled locally at the Everything Electric show in Sydney this weekend.

On top of that, there appears to be a general slow down in the EV market in recent months due to higher interest rates and local brand perception after recent events in the US.

Locally, Tesla has sold 2,331 vehicles in the first two months of the year. Of these sales, the Model 3 made up 942 sales while the Model Y made up the rest.

Last year, the first two months saw 6,772 sales from the brand. Of these, the Model 3 made up 4,316, with the bulk of those landing in February 2024. That month was the first major month of deliveries of the then-refreshed Model 3.

Considering that, Tesla still averaged 1,425 monthly sales for the Model 3 in 2024, while the Model Y made up 1,770 average monthly sales in the same year.

This year, Model 3 has averaged 471 sales so far, while Model Y is sitting at 695 sales, both well below half the 2024 averages. The fall has been variously ascribed to inventory issues, the wait for the new Model Y, or the consumer pushback against Elon Musk.

Maybe the challenge is also with electric sedan sales in 2025, given BYD also saw a major drop in its Seal sedan sales, averaging 54 sales a month so far after being BYD’s best-selling EV in 2024, accounting for over 6,000 sales.

Whatever the reasoning behind the drop in Tesla sales, the company is now launching various incentive programs to clear inventory ahead of the new Model Y launch. Will these work or would more be needed to boost EV and Tesla sales in 2025?