Hyundai IONIQ 6
Hyundai has announced a new nationwide finance offer for two electric models stocked in Australia to boost sales in Q1 2025.
On in-stock models of the Ioniq 6 sedans and Kona Electric SUVs, thousands of dollars of finance incentives are provided as a “deposit contribution”, which acts as a down payment, helping lower the cost of financing these models through the brand’s dealerships.
On the Ioniq 6 sedan, in-stock new and demo Dynamiq and Techniq variants will get a $15,000 deposit contribution. On the top-spec Epiq variant, this gets bumped up to $20,000.
Similarly, all Kona Electric variants produced before 30 July 2024 get a $5,000 deposit contribution.
The Driven understands that around 600 units across both models meet the criteria for this offer.
Along with this, a free home charger or DC charging credits via Evie Networks are on offer, valued up to $1,500.
The home charger is an Autel MaxiCharger Type 2, which is rated at 22 kW and, according to Hyundai, is valued at $1,500.
The Hyundai Ioniq 6 is based on the Electrified-Global Modular Platform (E-GMP), the basis of the very popular Ioniq 5 SUV and the Kia EV6. Retail prices before the on-roads and current incentives range from $71,500 to $87,288.
This platform has several key advantages, including ultra-fast charging speeds. The Ioniq 6, for example, can charge from 10-80% in 18 minutes at a 350 kW charger.
Sticking to the Ioniq 6, it’s a fairly sleek streamlined sedan, helping it with being efficient. The design of the car boasts a low coefficient of drag at around 0.22 that in turn should provide lower consumption.
Moving to the Kona Electric, which, although unveiled in 2023, did not receive local pricing until January 2024. Current retail pricing before incentives on eligible stock sits at $54,000 for the entry-level Electric variant. This gets bumped up to $68,000 for the Electric Premium variant.
During 2024, sales of both models showed that the Kona Electric saw 1358 sales while the Ioniq 6 saw 374 sales over the 12 months.
To help boost some of the Ioniq 6 sales, rental car giant Europcar revealed plans in November to add 270 Hyundai Ioniq EVs to its rental locations across Australia. This update to Europcar’s EV fleet included adding 120 Ioniq 5 electric SUVs and 150 Ioniq 6 electric sedans.
The current offer on both models is available through the first quarter of 2025, ending 31 March 2025.
This year has started off with a bang, seeing multiple price cuts across new and traditional brands, which is great for drivers looking at making the switch to an EV. More importantly, it would also mean many affordable choices on the used market, making EVs more accessible than ever.
Riz is the founder of carloop based in Melbourne, specialising in Australian EV data, insight reports and trends. He is a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop. He has a passion for cars, particularly EVs and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.
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Hyundai & Kia are trying hard to stay relevant to EV buyers with these creative incentives. Not sure on the margins their EVs have but this strategy (pricing significantly higher than other brands) isn't going to grow their EV brand. They still don't have LFP batteries in these models. Ionic 5 is about $15K more than Tesla 3 / Y and all you get is mobile compatiable apps, NMC & V2L. Higher charging speeds is a bonus but not really a key feature like LFP batteries for most city orientated buyers.
Two brands that have an extensive dealer network and a well know for reliability yet not really keen to make a stand in this market with their EVs. Another case of protecting the Golden Goose - ICE & Hybrids?
Yes, they're probably paying the price for their ludicrous distribution policy a few years ago, when they only released the Ioniq 5 in dribs & drabs. I suspect that many initially excited potential buyers got bored with this strategy and being unable to secure a deposit, and moved on to other marques - as you say, other manufacturers have not dissimilar cars for much less $$.
Wonder if the dealers will mention these offers to potential customers wandering in to the showroom. Or take a couple of grand off a ‘24 Tuscon.