Image: Riz Akhtar
BYD has today slashed prices across its entire EV lineup with prices starting at $29,990 for its entry-level Dolphin electric hatchback model. Prices have been cut as much as $5,900 on some variants as the brand looks at dominating EV sales in 2025.
Starting with the BYD Dolphin which sees the introduction of the Essential variant with the headline price of under $30,000 before on-roads.
With the launch of this variant, the Dynamic variant which started at nearly $7,000 more than the Essential variant’s price, has been discontinued.
The top-spec Premium variant is now priced at $36,990, which sees a price drop from $42,890, a saving of $5,900.
Moving to the Atto 3, the Essential variant starts at $39,990 with the previous base Standard variant now discontinued. The Premium variant sees a $2,509 price cut, now starting at $47,499 before on-road costs.
The BYD Seal sedan sees price cuts across all variants with Dynamic variant starting at $46,990, a saving of $2,898. The Premium variant is now priced from $52,990 while the Performance with the reduced pricing now starts at $61,990 before on-roads.
BYD’s local distributor, EV Direct’s CEO, David Smitherman said: “By offering exceptional value without compromising on quality or innovation, we’re helping more drivers make the switch to sustainable transportation, driving a cleaner and greener future for Australia”.
“Having been to BYD headquarters in China, I’ve seen the incredible scale of operation that ultimately underpins these great prices.”
“As that scale continues to grow – and as we continue to make breakthroughs in innovation and technology – Australian drivers are the big winners.”
The new Essentials range can be ordered from BYD’s website this week and the latest price cuts come only days after BYD announced the launch of the new Sealion 7, which the brand’s distributor dubbed as an expected “number one selling” EV in its lineup.
Pricing of the Sealion 7 is yet to be announced but with Atto 3 receiving price cuts, it’s likely to be quite an attractive offering as well.
With BYD’s global expansion plans well underway, 2025 will be the biggest for the company as it aims to hit over 5 million sales.
Locally, the brand will be aiming for significant growth during the year and has started it with a series of announcements, all in line with boosting its sales to a new high.
Riz is the founder of carloop based in Melbourne, specialising in Australian EV data, insight reports and trends. He is a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop. He has a passion for cars, particularly EVs and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.
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I’d think with the dolphin at least, I’d be surprised if there is much more a of a drop in price apart from the occasional sale. The next year updates might just have bigger/newer batteries
We'll see. I'm watching this like a hawk. They need to substantially undercut the usual Model Y price of $55k.
I’m really hoping the sealion 7 starts under or very close to $50k
Until this announcement, I would have said unlikely, parity with the Tesla Y at best. But they've done a good job of leaving the $50K spot empty, so my bet is on about $52K before ORCs.
It looks like BYD is at parity with ICE now.
Sheeeeet!
Wow, could have saved myself 10 grand 😮
All cars depreciate. Enjoy your ride.
That's why I enjoy my ride essentially for free with home solar!!
Early MG4 adopter here. Welcome to the club.
We were in the first 700 people to buy a Dolphin premium, in Nov 2023. No regrets. For various reasons, it was the right time to sell our 10-year-old Mazda 3 and buy an EV. It's been perfect around town and has done several interstate trips without any major hassles. Now, at this price, more people can enjoy the bargain and the ride and comfort as well.
That’s the attitude! 😄
@carbsrule - but then you would not have had the enjoyment of driving an EV for the past year 😄
"With BYD’s global expansion plans well underway, "
So, when are they going to bring us the T3 again, in a decent quantity, and,provide support for it, and, bring into Australia, its 5 and7 seat versions, also known as the M3?
27K for the T3 was a good price, but, BYD had no idea as to what they were doing, when they brought the T3 to Australia, and,we who remember, have little confidence in BYD.
That could have been an EV Direct problem (distributor). They seemed a bit clueless to me, their previous CEO wasn't very good. BYD and EV Direct seem much more clued in now, however!
Another Toyota killer.
Really time for some head to head comparison with specific ICE vehicles on internal space, fuel and maintenance costs. And for reissuing some of models based on charging on home solar, against specific current and historic regional fuel costs.
External dimensions, too PLEASE. (For those of us with small garages and/or restricted parking spaces. Many of the latest vehicles are just TOO D****ED BIG!)
The new Hyundai might suit you: its smaller overall than my Kona, but similar interior space. (The Kona design is very wasteful of space due to being based on an ICE model).
It is all on line these days, at the end of the day the ev always wins if you are looking at a cleaner future compared to your ice. Remember we are going through a change that has not happened in Ausis' history. So it will be interesting to see what happens in the next 5 years. Your questions will be answered by then for sure.
I thought the Seal was getting proper update with new interior, lidar etc??
I am not sure if removing the Standard / Dynamic is a bad idea or whether its a brilliant move. The cheapest is a lot different in specs compared to the top of range, definately an opportunity to upscale. So with some models you're getting top of the range now at the prices of a mid specced model of a few months ago.
Good for today's buyers. Hopefully they can improve the servicing costs. Telsa needs to hold tight on their pricing otherwise buyers will hold off their EV purchasing.
I would have been happy to do without the sunroof even if there was no cost saving, so it will definitely suit some buyers.