BYD has today slashed prices across its entire EV lineup with prices starting at $29,990 for its entry-level Dolphin electric hatchback model. Prices have been cut as much as $5,900 on some variants as the brand looks at dominating EV sales in 2025.
Starting with the BYD Dolphin which sees the introduction of the Essential variant with the headline price of under $30,000 before on-roads.
With the launch of this variant, the Dynamic variant which started at nearly $7,000 more than the Essential variant’s price, has been discontinued.
The top-spec Premium variant is now priced at $36,990, which sees a price drop from $42,890, a saving of $5,900.
Moving to the Atto 3, the Essential variant starts at $39,990 with the previous base Standard variant now discontinued. The Premium variant sees a $2,509 price cut, now starting at $47,499 before on-road costs.
The BYD Seal sedan sees price cuts across all variants with Dynamic variant starting at $46,990, a saving of $2,898. The Premium variant is now priced from $52,990 while the Performance with the reduced pricing now starts at $61,990 before on-roads.
BYD’s local distributor, EV Direct’s CEO, David Smitherman said: “By offering exceptional value without compromising on quality or innovation, we’re helping more drivers make the switch to sustainable transportation, driving a cleaner and greener future for Australia”.
“Having been to BYD headquarters in China, I’ve seen the incredible scale of operation that ultimately underpins these great prices.”
“As that scale continues to grow – and as we continue to make breakthroughs in innovation and technology – Australian drivers are the big winners.”
The new Essentials range can be ordered from BYD’s website this week and the latest price cuts come only days after BYD announced the launch of the new Sealion 7, which the brand’s distributor dubbed as an expected “number one selling” EV in its lineup.
Pricing of the Sealion 7 is yet to be announced but with Atto 3 receiving price cuts, it’s likely to be quite an attractive offering as well.
With BYD’s global expansion plans well underway, 2025 will be the biggest for the company as it aims to hit over 5 million sales.
Locally, the brand will be aiming for significant growth during the year and has started it with a series of announcements, all in line with boosting its sales to a new high.
Riz is the founder of carloop based in Melbourne, specialising in Australian EV data, insight reports and trends. He is a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop. He has a passion for cars, particularly EVs and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.