Tesla has launched a new round of incentives to help boost its Model Y sales before the end of 2024 in the midst of stagnating deliveries, and also possibly to clear stock ahead of the release of the refreshed model.
The latest initiative will see the company offer up to 1 year of free supercharging for those customers who order and take the delivery of a new Model Y in Europe.
Free supercharging on the Model Y will help new customers get thousands of dollars worth of value within the first year if they choose to supercharge their new car regularly.
1 year of free Supercharging
All you have to do is order & take delivery of your Model Y before Dec 31
— Tesla Europe & Middle East (@teslaeurope) November 8, 2024
This incentive is one of many that Tesla can offer to help the company increase demand for its vehicles. It also comes on the back of several incentives already on offer to help deliver more cars as winter approaches.
Here in Australia, where Tesla has suffered a steep decline in sales in 2024, the company has also rolled out similar incentives in the past but is currently also trying some new ones, such as having $3,000 taken off the price of a newly leased Tesla if the car is leased before 20 December 2024.
That is alongside a reduced interest rate offer available before the end of the year for new Tesla Model Y purchases that may not go through a leasing arrangement.
$3,000 Novated lease incentive available on Model 3 and Model Y in Australia, ends 20 December 2024 ā https://t.co/rfW9dG8SPc pic.twitter.com/BhQEeQ7byt
— Tesla Australia & New Zealand (@TeslaAUNZ) October 31, 2024
On select Tesla Model Y inventory vehicles, 2.99 p.a interest rate of 3.99 p.a. comparison rate is available.
Free supercharging is not yet one of the incentives on offer in Australia, but it could be something Tesla considers as an announcement for the refreshed Model Y is also expected in early 2025.
That vehicle has previously been spotted in both the US and China and is being tested on public roads.Ā Styling of the new model hasnāt been revealed but some clues on a changed front and rear lights along with interior changes are expected.
Reports last month suggested that trial production has already commenced, with test vehicles spotted on the streets not long after initial reports.
So far, the Tesla Model Y remains the best-selling EV in Australia and continues to dominate in many markets, despite its steep fall in sales – down 27 per cent over the year from a year ago.
Tesla has sold 17,739 Model Y vehicles in the first 10 months and will be pushing hard to get to the 20,000 mark in the remaining two months.
The companyās Model 3 sedan, which saw a drop in its sales in October over the previous month, sold just 422 cars last month. Thatās brought the total Model 3 sales up to 14,475 for the year.
In October, the massively slashed MG4 saw its sales skyrocket as that electric hatchback overtook Tesla for the first time.
See also:Ā Australian electric vehicle sales by month and by model in 2024
RizĀ is the founder of carloop based in Melbourne, specialising in Australian EV data, insight reports and trends. He is a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop. He has a passion for cars, particularly EVs and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.