EV price war: GWM slashes prices of Ora electric hatchback and throws in a free charger

Chinese car maker GWM has responded to the ongoing EV price war with yet another cut to the price of its Ora electric hatchback, and throwing in a free charger for good measure.

GWM had a great month for EV sales in September with the Ora hatchback overtaking BYD’s Dolphin at the lower cost end of the market. Part of this was thanks to last price cuts it put in place back in August.

The company has cut prices again – perhaps responding to the big price cuts announced by MG for its MG4, as the two compete to be the lowest priced electric car on offer today. All three variants of the Ora have seen their prices cut by up to $2,000.

The latest price reductions bring the GWM Ora range to:

• Standard Range – $33,990 driveaway (down $2,000)
• Extended Range – $34,990 driveaway (down $2,000)
• GT – $41,990 driveaway (down $2,000)

On top of that, GWM is offering buyers of the Ora a free charger that is valued at $1690. 

The price drops on the Ora are quite significant given the Extended Range variant is normally priced from $40,990. The current offer allows drivers to save up to $6,000, making it the cheapest extended-range model in the market.

For comparison, an MG4 with a similarly sized 64 kWh battery pack starts at just under $40,000 driveway in some parts of the country.

The GT variant is also priced well below its standard driveaway price of $46,990, a discount of $5,000.

The latest price reductions are now running until the end of the year which has seen an extension of 3 months from the last offer that ended in September.

This car is available in two battery packs with the Standard Range variant offering up to 310 km of range from a 48 kWh Lithium Iron Phosphate (LFP) battery pack.

On the Extended Range variant, the battery gets a 15 kWh bump to 63 kWh which improves the range to 420 km.

Charging the Standard Range variant from 10-80% on a fast charger takes 41 minutes while Extended Range and GT variants lower that time to 31 minutes.

When it comes to warranty, the Ora has a relatively long 7-year / unlimited km warranty, 5-year roadside assistance and 5-year capped price servicing. For the battery packs, there is an 8 year warranty on offer.

To compare the different EVs, see our EV Models page for full details of what’s available along with prices. Also, how the Ora sales have been tracking monthly here on our EV sales data page.

The GWM Ora has seen steady sales over the course of 2024 but since the last price cuts, a bump was seen in September with 120 sales. This has helped bring the total year-to-date sales to 901 for 2024.

At the same time, other affordable electric hatchbacks such as the Dolphin have sold 1,740 units while MG4 remains the top-selling hatchback with 3,773 sales.

Late last month, MG cut prices of its entry-level MG4 hatchback to an all-time low for the model as well as any EV ever offered in the market.

With price of EVs coming down further, it will encourage drivers looking at making the switch to do it sooner while they remain low. Another impact of these latest price reductions would be on the second-hand EV market which will also see many bargains in the coming months.

To see all EV offerings, basic specs and prices, and links to related stories, please go to our EV Models page.