Chinese car maker GWM has responded to the ongoing EV price war with yet another cut to the price of its Ora electric hatchback, and throwing in a free charger for good measure.
GWM had a great month for EV sales in September with the Ora hatchback overtaking BYDās Dolphin at the lower cost end of the market. Part of this was thanks to last price cuts it put in place back in August.
The company has cut prices again – perhaps responding to the big price cuts announced by MG for its MG4, as the two compete to be the lowest priced electric car on offer today. All three variants of the Ora have seen their prices cut by up to $2,000.
The latest price reductions bring the GWM Ora range to:
- Standard Range ā $33,990 driveaway (down $2,000)
- Extended Range ā $34,990 driveaway (down $2,000)
- GT ā $41,990 driveaway (down $2,000)
On top of that, GWM is offering buyers of the Ora a free charger that is valued at $1690.Ā
The price drops on the Ora are quite significant given the Extended Range variant is normally priced from $40,990. The current offer allows drivers to save up to $6,000, making it the cheapest extended-range model in the market.
For comparison, an MG4 with a similarly sized 64 kWh battery pack starts at just under $40,000 driveway in some parts of the country.
The GT variant is also priced well below its standard driveaway price of $46,990, a discount of $5,000.
The latest price reductions are now running until the end of the year which has seen an extension of 3 months from the last offer that ended in September.
This car is available in two battery packs with the Standard Range variant offering up to 310 km of range from a 48 kWh Lithium Iron Phosphate (LFP) battery pack.
On the Extended Range variant, the battery gets a 15 kWh bump to 63 kWh which improves the range to 420 km.
Charging the Standard Range variant from 10-80% on a fast charger takes 41 minutes while Extended Range and GT variants lower that time to 31 minutes.
When it comes to warranty, the Ora has a relatively long 7-year / unlimited km warranty, 5-year roadside assistance and 5-year capped price servicing. For the battery packs, there is an 8 year warranty on offer.
To compare the different EVs, see our EV Models page for full details of whatās available along with prices. Also, how the Ora sales have been tracking monthly here on our EV sales data page.
The GWM Ora has seen steady sales over the course of 2024 but since the last price cuts, a bump was seen in September with 120 sales. This has helped bring the total year-to-date sales to 901 for 2024.
At the same time, other affordable electric hatchbacks such as the Dolphin have sold 1,740 units while MG4 remains the top-selling hatchback with 3,773 sales.
Late last month, MG cut prices of its entry-level MG4 hatchback to an all-time low for the model as well as any EV ever offered in the market.
With price of EVs coming down further, it will encourage drivers looking at making the switch to do it sooner while they remain low. Another impact of these latest price reductions would be on the second-hand EV market which will also see many bargains in the coming months.
To see all EV offerings, basic specs and prices, and links to related stories, please go to our EV Models page.
RizĀ is the founder of carloop based in Melbourne, specialising in Australian EV data, insight reports and trends. He is a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop. He has a passion for cars, particularly EVs and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.
Cmon man, do we always have to refer to all these EV makers as āChinese car maker.ā
Perhaps Riz thinks some of us don’t know that value for money EVs come from China?
Never see Tesla referred to as a āUS Car brandā
It’s factually correct so I don’t see an issue
It’s probably relevant, as they these vehicles are subsidised by the Chinese government. These price cuts wouldn’t be achievable for vehicles not made in China.
I tend to agree, is becoming very dated & mildly racist (seemingly parroting US & German whining). Ditto the constant referral to Tesla for that matter .. no longer any refernce point other than for Lemmings.
surely the EV market has become mature enough by now – & especially in the last five years or that EVs can stand on their own by now, and is also clear that there is now something for everyone in terms of price, design, range, luxury etc. and well beyond somewhat tired & cheap Teslas.
Ora looks great, as did my previous two MGs, as does my current Mach-e. Some of the new mid-size SUVs are looking a bit samey, but then we have Kia, Huyundai with refreshing takes (donāt seem to see anti-Korean sentiment like we still do for Chinese EVs though).
Good. Hopefully the BYD Dolphin will follow suit. These 3 need to stabilise in the low 30s over 2025, so they start to become the default option for all small car purchases.
In unrelated news, Nissan refuses to join the discount frenzy. Ends Leaf production at dedicated RHD factory in Southampton.
At this rate they won’t have to worry about their pesky EV customers.
Shame really. Could have been the world’s leader of RHD EVs. There’s nothing wrong with stubbornness per se but it can be fatal.