In August 2023,
Mercedes Benz has joined the raft of big car makers slashing the prices of their electric vehicle offerings in Australia, with one of its electric SUVs seeing its price cut by more than $23,000.
The announcement comes just eight months after Mercedes announced the pricing of its mid-sized luxury EQE SUV in Australia, which started at $134,900 for the EQE 300 and from $189,900 for the more powerful AMG EQE 53 4Matic+, before on road costs.
Now the luxury brand has quietly cut tens of thousands off the price of both variants – following in the path of Lotus, which slashed prices of its top end EVs by around $50,000, and a host of other car makers which have slashed the prices of their lower cost EVs by substantial amounts.
The new prices fro the Mercedes electric SUVs are:
- EQE 300 – $124,383 before on-roads (down $10,517)
- AMG EQE 53 4Matic+ – $166,691 before on-roads (down $23,209)
On the online configurators, the AMG variant with minimal options comes to a driveaway price of $198,836 in Melbourne.
Some vehicles that match this configuration are also in stock and available for immediate delivery. These cars are priced even below the configured vehicle.
One of these stocked SUVs is priced at $182,402 driveaway, shaving another $16,434 off the price of the configured car.
The EQE SUV so far has sold 403 units in Australia, making it one of the brand’s best-selling offerings. This model has even surpassed the EQC and the much more affordable EQA and EQB SUVs.
The base model EQE 300 is powered by a single motor providing up to 180 kW and 550 Nm of torque.
The AMG variant boosts these outputs with a dual motor setup that comes with 460 kW of power and 950 Nm of torque. This makes the SUV capable of doing the 0-100 km/h sprint in just 3.7 seconds, clearly making it the fastest variant.
Feeding the drivetrain of these variants are two battery packs. The base pack offers 89 kWh of storage while the dual-motor variant has a slightly larger 90.5 kWh battery pack.
The announcement follows yet another price cut from Tesla last week on its best selling Model Y and Model 3 electric cars, and those in the sub-$40,000 market with price cuts announced by BYD, MG and GWM.
Nissan, Polestar, Peugeot, Renault and Ford have also dramatically cut the prices of their EV offerings in Australia.
With EV prices continuing to fall across all segments of the market, it’s likely to encourage buyers to consider a vehicle that is cheaper to purchase today than it was only weeks ago.
On top of that, these vehicles are quieter and better for the environment than ICE counterparts from the luxury brands, helping remove more emissions from our cities.
Riz is the founder of carloop based in Melbourne, specialising in Australian EV data, insight reports and trends. He is a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop. He has a passion for cars, particularly EVs and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.