Tesla delivered its first EV to Australian customers in 2010, in the form of the Tesla Roadster. Since then the brand has launched four other models and has come to dominate the EV market in the country.
This week, Tesla announced that it has reached 100,000 vehicle deliveries in Australia, a landmark that reinforces its dominance of the EV market locally.
Tesla marked the occasion by announcing it on its X account and thanking its owners for helping with the companyās mission of transitioning to a sustainable energy future.
100k Tesla vehicles on the road in Australia šš¦š¦šŗ
Thanks to our owners for helping us accelerate the worldās transition to sustainable energy!
Everyone else: come try ā https://t.co/4XhsFFK3us pic.twitter.com/uoGBGd0CWg
— Tesla Australia & New Zealand (@TeslaAUNZ) March 28, 2024
āItās Official: 100k Teslas in Australia. You Could Be Driving One. Together, our owners have brought 100,000 Tesla vehicles to Australiaās roads. Every kilometre driven in a Tesla has helped accelerate the worldās transition to sustainable energy.ā
Since the start of 2021, Tesla has delivered 85,033 EVs with 45,091 Model 3 sedans and 39,942 Model Y SUVs. That accounts for over 85% of the total deliveries by the brand in just over three years.
Over the same period, several other key brands have launched their EV offerings into the local market, helping create more options for buyers.
One area that Tesla has continued to dominate and is a key point of differentiation compared to other brands is its national supercharger network.
Tesla now operates nearly 90 sites across the country and has been ramping up efforts to keep up the pace with the adoption of its class-leading EVs.
In September 2023, Tesla announced that it would be opening many of its supercharger sites to non-Teslas, helping thousands of drivers across the country access reliable fast charging.
With the supercharging network growing and interest in EVs on the rise too, Tesla has reaped the benefits of significant growth in its ownership around Australia.
This trend is expected to continue as more drivers consider making the switch to an electric car backed by Tesla being the brand synonymous with EVs.Ā
On top of that, all of Tesla’s current models qualify for the fringe benefits tax (FBT) exemptions for those considering purchasing a new Model 3 or Model Y.Ā
There has also been a trend in used Tesla EVs rising in the number of vehicles that are up for sale. Part of this has been driven by the launch of the refreshed Tesla Model 3 in late 2023 and existing owners upgrading to a newer Tesla.
This has led to the prices of these vehicles coming down, making them more accessible, in turn creating future new Tesla buyers.Ā
Tesla has seen rapid growth in the Australian market and thatās looking likely to continue into 2024.Ā
With new and existing customer satisfaction levels remaining fairly high, they are likely to purchase another Tesla as the brand launches new models in the coming years, further adding to the rising delivery tally.
RizĀ is the founder of carloop based in Melbourne, specialising in Australian EV data, insight reports and trends. He is a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop. He has a passion for cars, particularly EVs and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.