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Polestar slashes launch price of new Polestar 3 as China EV price war deepens

  • 22 March 2023
  • 2 minute read
  • Joshua S. Hill
Polestar 3 Front Zoom Out
Image: Polestar
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The new Polestar 3 electric SUV from the premium EV maker owned jointly by Geely and Volvo Cars has debuted in China, but at a massive price reduction of around RMB200,000 (or around $A43,500) from its originally promised launch price.

Polestar officially launched its premium SUV in October of last year, promising up to 380kW and 910Nm for the top of the range model and a 111kWh battery pack providing up to 610km (WLTP) of range.

Australian customers were able to immediately register their interest. Polestar officially opened its Australian order books last month, with pricing starting from $A132,900 excluding on-road costs, and with deliveries expected for the first quarter of 2024.

This pricing was matched by a US launch, but things have changed rapidly in China, where an EV price war has erupted between Tesla and the local EV giant BYD, and is now affecting other car makers.

Originally, according to CnEVPost, when Polestar officially unveiled the Polestar 3 back in October, two versions were planned to be heading to China with prices of RMB880,000 and RMB1,030,000, respectively.

However, Polestar has dramatically cut those prices with the official launch in China, with the long-range dual-motor model now starting at RMB698,000 and the long-range dual-motor with performance pack model at RMB798,000.

This equates to a price drop of around RMB200,000, or around $A43,500.

China and the US are also getting their hands on the Polestar 3 earlier than Australia – with expected first deliveries starting in the fourth quarter – but that’s unsurprising, considering that the Polestar 3 is also the company’s first car to be manufactured in both the US and China.

Update: On Thursday, Polestar issued a statement saying:

There has been no change to the Polestar 3 prices announced at launch in October. As part of the recent launch of Polestar 3 in China, we released a detailed breakdown of local pricing with additional information on the customised product offering for the Chinese market.

 
Pricing for the standard specification including Pilot and Plus packs announced in October 2022 included features such as Nappa leather, megapixel LED headlights, and extended bespoke customer service offerings.
 
In pricing released last week, Nappa leather and megapixel LED headlights are shown as optional extras for the standard specification package, in line with pricing packages in the rest of the world. The standard specification package in China also includes other complementary service offerings such as lifetime warranty, on-site service and lifetime maintenance.
 

Nappa leather and customized service offerings are now part of the higher tier specification package which includes the Performance Pack.

Joshua S. Hill
Joshua S. Hill

Joshua S. Hill is a Melbourne-based journalist who has been writing about climate change, clean technology, and electric vehicles for over 15 years. He has been reporting on electric vehicles and clean technologies for Renew Economy and The Driven since 2012. His preferred mode of transport is his feet.

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