Tesla Model Y leads Europe EV sales, plug-ins reach one in five cars sold

The latest data from Europe’s passenger car market for August shows electrified vehicles make up 20% of all new car sales, despite continued struggles across all segments.

Leading the way for EV car sales was the Tesla Model Y, with 7,011 for the month of August, and helping it solidify its year-to-date leadership. The next Tesla in the Top 10 was the Tesla Model 3 in at eight, with sales of 2,938.

Filling out the top 5 behind the Tesla Model Y were the Volkswagen ID.4 (5,796), Skoda Enyaq iV (4,669), Fiat 500e (4,032), and the Dacia Spring (3,784), which just pipped the Volkswagen ID.3 (3,694).

However, with continually strong performance, Teslas Model Y and Model 3 are ranking first and second for year-to-date plug-in vehicle sales, with 53,997 and 43,575 respectively.

These are followed by the Fiat 500e (42,225), Volkswagen ID.4 (34,467), and Skoda Enyaq iV (31,578).

Battery-electric sales reach 13% market share in August

According to the latest EV Volumes data published by José Pontes, 13% of all new car sales in Europe during August were battery electric vehicles (BEV), with plug-in hybrid EVs (PHEV) adding another 8%.

The figures, which are based on a range of public sources compiled by EV Volumes, shows BEV registrations in August up by 12% year-over-year, while PHEVs were down by 10% over the same period.

All told, then, plug-in electric vehicles recorded a 21% share of new vehicle registrations in August, up only 2% over the same month a year earlier.

Given the nature of the automotive sector, with a number of brands all living under one “Group” roof, group rankings highlight the growing strength of non-Tesla companies.

Volkswagen Group – with its Audi, Porsche, SEAT, Skoda, and Volkswagen brands – lead the way with a 20% share of the plug-in market. Stellantis, with its own list of heavyweight brands, was second, with a 16.3% share, followed by Hyundai-Kia (11.6%), BMW Group (11.1%), and Mercedes-Benz Group (9.2%). ‘

With only a 6.7% share, Tesla is seventh – though this is, in and of itself, a stark reminder of Tesla’s individual strength.