French automotive brand Peugeot will transition to all-electric new models by 2030 in Europe, according to company CEO Linda Jackson, as part of parent company Stellantis’ larger transition away from internal combustion engine (ICE) models.
However, Peugeot will not transition entirely away from ICE vehicles for its international customers.
Speaking to industry newspaper Automotive News Europe Jackson confirmed her company’s plans, which will see one of Stellantis’ most recognisable brands start to sell 100% electric models in Europe by the end of this decade.
“As we move on to the new [Stellantis] platforms, STLA Small, Medium, Large, by 2030 in Europe all of our models will be electric,” Jackson told Automotive News Europe. “But I still have to make sure I maintain internal-combustion offerings for my international customers.”
In July, Stellantis announced their plans to invest more than €30 billion through 2025 in electrification and software. Stellantis, which came into existence through the merger at the beginning of 2021 between Groupe PSA and Fiat, has four battery electric vehicle (BEV) platforms – STLA Small, STLA Medium, STLA Large, and STLA Frame – with increasing range starting at 500-kilometres for STLA Small and increasing to 800-kilometres for STLA Large and Frame.
Stellantis also revealed this week its software strategy and plans to deploy next-generation technology platforms with an aim to reach 34 million monetizable connected cars by 2030, with a majority of all new vehicles to be fully over-the-air updatable by 2024.
“Our electrification and software strategies will support the shift to become a sustainable mobility tech company to lead the pack, leveraging the associated business growth with over-the-air features and services, and delivering the best experience to our customers,” said Carlos Tavares, Stellantis CEO.
“With the three all-new AI-powered technology platforms to arrive in 2024, deployed across the four STLA vehicle platforms, we will leverage the speed and agility associated with the de-coupling of hardware and software cycles.”
Peugeot is not the first Stellantis brand to commit to go all electric – with DS transitioning by 2026, Alfa Romeo by 2027, and Opel/Vauxhall by 2028.
By the middle of the decade Peugeot will move all its models onto the four Stellantis EV architectures – which nevertheless allow for the integration of internal combustion engines for those markets and vehicle segments which are lagging behind the larger global electrification transition.
The company already boasts a model line-up that is 70% electrified – made up of both BEV and plug-in hybrid EVs (PHEVs) – including some of its most popular models like the 2008 SUV and 208 EV, the 3008 SUV and 308 PHEV (and a 308 EV due in 2023), as well as all commercial and passenger vans.
Only Peugeot’s 108 and 5008 SUV are not electrified, and both are set to be discontinued.
The next major electrified launch for Peugeot is the next-generation 3008 which is set to be built from the ground-up as a full electric.
Jackson also confirmed that 20% of 208 sales were already electric – well up on initial projects of between 10% to 15%, while sales for the e-2008 were slightly lower.
Peugeot is also making inroads with its electrified models in Australia, confirming mid-year that it would introduce its first electric variants in 2022 and two hybrid models in the fourth quarter of 2021. Earlier last month Peugeot announced that orders for PHEV variants of the brand’s popular 3008 SUV and 508 Fastback models would soon open.
Joshua S. Hill is a Melbourne-based journalist who has been writing about climate change, clean technology, and electric vehicles for over 15 years. He has been reporting on electric vehicles and clean technologies for Renew Economy and The Driven since 2012. His preferred mode of transport is his feet.