A brand new chauffeur service, Havn, has launched in London, taking a zero-emissions tack with a 100% electric Jaguar I-Pace fleet.
A 2019 report that said that 66% of UK businesses are increasing spending on sustainability measures, and with the UK ban on diesel and petrol vehicles recently moved forward to 2035, the focus is now on fleets and rideshare services.
The service, which has been testing the waters of the premium driver market in the UK capital city over the past few months, says it has seen there is definitely interest in sustainable urban mobility.
“In just four months we have proved there is a significant appetite from customers who want sustainable transport without compromising on luxury, we’re seeing a fantastic response from businesses who want to improve their corporate travel,” said Joseph Seal-Driver, managing director of Havn, in a statement.
The service hopes to use the Jaguar I-Pace fleet to offer its customers a unique experience, by offering options via its smartphone app, such as song playlist, temperature, and even the amount of chauffeur interaction before even being picked up.
Backed by InMotion, Jaguar Land Rover’s venture capital and mobility services arm, Havn says its fleet of Jaguar I-Paces has already due to the demand from both individuals and the premium businesses and corporate travel sector.

Bridie Schmidt is associate editor for The Driven, sister site of Renew Economy. She has been writing about electric vehicles since 2018, and has a keen interest in the role that zero-emissions transport has to play in sustainability. She has participated in podcasts such as Download This Show with Marc Fennell and Shirtloads of Science with Karl Kruszelnicki and is co-organiser of the Northern Rivers Electric Vehicle Forum. Bridie also owns a Tesla Model Y and has it available for hire on evee.com.au.