Newly emerging Chinese car brand Zeekr, which launched its first EV, the Zeekr X, into the Australian market late last year, has slashed the prices of that model by thousands of dollars ahead of the release of new electric models.
Pricing of the base rear-wheel-drive model sees a $7,000 price cut, and it now starts at $49,900 before on-roads. The top-spec all-wheel-drive model also sees its prices reduced by $2,000, coming in at $62,990 before on-roads.
According to the brand, the price reductions are to make its EVs more accessible and ahead of the launch of more electric models in the lineup.
Existing owners of the Zeekr X, will be offered 3-year and 5-year free servicing for AWD and RWD, respectively.
“This repositioning reflects our strategy to align with market trends and to ensure that Zeekr remains at the forefront of the electric revolution,” said William Zhou, general nanager of Zeekr Australia. “As we look to the future, this move sets the stage for the introduction of new, innovative models that will further elevate the Zeekr driving experience.”
So far, the Zeekr X has seen around 180 sales in the Australian market, but with these price cuts and its recent showcase at several large consumer events, it’s likely to spike in the coming months.
Zeekr is Geely Holding Group’s premium EV brand, and the Zeekr X is one of its small SUV offerings. On the other end of the scale, the brand also plans to launch a luxury people mover in the local market in the coming months.
Both versions of the Zeekr X are powered by the same 66 kWh nickel-cobalt-manganese (NCM) battery pack, delivering up to 540 km of range in the RWD variant while offering 470 km in the AWD version.
Both versions of the Zeekr X can be fast-charged at speeds of up to 150 kW at the right DC charger. This will mean that a charging session of 30 minutes will fill the Zeekr X from 10-80% state of charge.
Things are slightly different when it comes to AC charging, with RWD having 7 kW of an AC onboard charger while the AWD version is equipped with an 11 kW AC charger.
This means that the AC charging times on the AWD version drop to 7.5 hours when charging from 0-100% compared to 11.5 hours for the RWD variant.
Both variants also offer vehicle-to-load (V2L) capabilities, allowing owners to power other equipment from the car’s battery.
The 66 kWh battery pack powers a single motor in the RWD version, with a peak power of 200 kW and 343 Nm of torque. This helps propel this variant from 0-100 km/h in 5.6 seconds.
On the AWD version, a boost of 115 kW is available thanks to the front motor, helping this variant get 315 kW of power and 543 Nm of torque which can get the SUV to sprint up to 100 km/h in 3.8 seconds.
The Zeekr X is built on the company’s Sustainable Experience Architecture (SEA) platform, which helps with the car’s dynamics and technology packed into the SUV.
Speaking of technology, 5G-enabled technology is on offer in what Zeekr calls its digital cockpit, which includes:
- Over-the-air (OTA) updates
- Zeekr Voice Assistant
- Cabin modes (Theatre Mode, Pet Mode, and Sentry Mode for added security)
The Zeekr X comes with a 5-year unlimited km warranty for the car, while the battery is covered with an 8-year/160,000 km warranty.
With the prices of such a well-equipped car coming down, it’ll help increase accessibility and demand across its lineup as it aims to launch its highly anticipated 7X SUV model in the second half of 2025.
Zeekr X specifications
Zeekr X RWD
- 200kW / 343Nm
- 66 kWh Lithium-ion (NCM) battery
- 540km range (ADR 81/02)
- 5.6s 0-100 km/h
- 10 ~ 80% 150kW DC charge: ~30min
- 0 ~ 100% 7.2kW AC charge: 11.5h
- Vehicle To Load (V2L) functionality
- 19″ Brilliance alloy wheels
- 235/50 R19 Continental EcoContact 6 tyres
Zeekr X AWD
- 315kW / 543Nm
- 66 kWh Lithium-ion (NCM) battery
- 470km range (ADR 81/02)
- 3.8s 0-100 km/h
- 10 ~ 80% 150kW DC charge: ~30min
- 0 ~ 100% 11kW AC charge: 7.5h
- Vehicle To Load (V2L) functionality
- 20″ Sport forged alloy wheels
- 245/45 R20 Continental EcoContact 6 Q tyres
Safety features
- 7 Airbags, including front centre airbag
- Adaptive Cruise Control (ACC)
- Automated Parking Assist (APA)
- Automatic High Beam (AHB)
- Blind Spot Detection (BSD)
- Door Opening Warning (DOW)
- Digital Video Recorder (DVR)
- Driver Performance Support (DPS)
- Evasive Manoeuvre Assist (EMA)
- Forward Collision Warning (FCW)
- Forward Collision Mitigation (FCM)
- Front Cross Traffic Assist (FCTA)
- Lane Departure Warning (LDW)
- Lane Keeping Assist (LKA)
- Parking Assist System (PAS)
- Parking Emergency Brake (PEB)
- Rear Collision Warning (RCW)
- Rear Cross Traffic Assist (RCTA)
- Traffic Sign Recognition (TSR)
- Tyre Pressure Monitoring System (TPMS)
- 360 Visual Park Assist
- Power rear child safety locks – doors & windows
- ISOFIX – outboard rear seats
- Top tether – rear seating positions
- Seat Belt reminder with pressure sensor
- Low-Speed Pedestrian Warning Sound
Riz is the founder of carloop based in Melbourne, specialising in Australian EV data, insight reports and trends. He is a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop. He has a passion for cars, particularly EVs and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.