Stakeholders across Australia’s electric vehicle (EV) industry, led by the National Automotive Leasing and Salary Packaging Association’s (NALSPA), are calling on the federal government to keep the Electric Car Discount in a new nationwide advertising campaign.
The new “Keep the EV Tax Discount” campaign was launched by NALSPA, Australia’s peak body for novated leasing, and a range of organisations and companies across the country’s EV industry.
YouTube video: https://www.youtube.com/watch?v=oPvOdRD7kKQ
Targeted at the federal government and its review of the Electric Car Discount, which was announced back in December, the campaign grills the Labor party’s claims that it wants more Australians driving EVs and that it cares about cost-of-living pressures on suburban families by asking why the government would consider scrapping a policy that “actually delivers both”.
The advertising campaign is backed by organisations including Autoleague, Automotive Leasing, EV Dealer Group, Electric Vehicle Council, First Nations Finance, Pepper Money, Rewiring Australia, and Unisson Disability, and electric carmakers including BYD, GWM, Polestar, and Tesla.
“The federal Government is reviewing the EV Discount, and working Australians deserve to know what’s at stake,” said Rohan Martin, NALSPA chief executive.
“We also want to remind the federal government how effective this policy is in driving EV uptake and reducing costs for everyday working Australians.
Originally introduced in 2022 to support around 5,000 Australians in buying an EV, the Electric Car Discount – which removes the fringe benefits tax from some electric cars – has since been a core driver of EV uptake in Australia.
A September 2025 study found that the tax discount helped add more than 105,000 new EVs onto Australian roads between 2022 and 2024.
A review of the Electric Car Discount is required by legislation and was announced in December.
“Tens of thousands of everyday working Australians, many of whom are living in the outer suburbs, have made the switch to EVs with the help of this Discount and they wouldn’t have without it,” continued Martin.
“If Australia is serious about reducing emissions and making the commute more affordable, then we have to continue helping workers and their families address the real barriers to EV uptake.
“The EV Discount is one of the most effective, practical and popular clean transport policies Australia has ever had. The EV Discount is driving real change: putting more new and second-hand electric vehicles in the driveways of Australian families, reducing emissions, and easing household running costs at a time when every dollar matters.
“Any decision made on the EV Discount affects everyday Australians – the workers who are benefiting right now and the many more who could miss out. We are calling on the federal Government to keep the EV Discount.”
Joshua S. Hill is a Melbourne-based journalist who has been writing about climate change, clean technology, and electric vehicles for over 15 years. He has been reporting on electric vehicles and clean technologies for Renew Economy and The Driven since 2012. His preferred mode of transport is his feet.