PRESS RELEASE
[Sydney], [3 March] – Micro-Star International Co., Ltd. (MSI), a global leader in high-performance computing and AI-driven solutions, has officially entered the Australian electric vehicle (EV) market to bridge the gap between EV adoption and charging infrastructure. As more drivers transition to electric while charger installations lag, MSI is launching two EV charging solutions tailored specifically for Australian needs: the MSI EZgo Portable Charger and the MSI EV Series. Both products will be showcased at Everything Electric Australia NSW from 7–9 March, supporting the nation’s shift towards cleaner, electrified transport.
Addressing Australia’s EV Charger Gap
“Australia’s 2050 net-zero target, combined with an open market and free-trade policies, creates an ideal environment for innovation and competition,” said Jerry Lu, General Manager of MSI Australia. “By aligning our technology with government initiatives like the $500 million Driving the Nation Program to boost EV adoption, we’re assisting Aussie drivers in seamlessly transitioning to electric vehicles in urban and remote areas.”
Australian EV sales hit 9.65% of total car sales in 2024—almost one in ten new vehicles—demonstrating significant growth from 8.45% in 2023. Despite this surge, charging infrastructure hasn’t kept pace. However, the number of public fast chargers recently doubled to over 1,800 across 1,000 locations, and coverage remains a concern, forcing many drivers to depend heavily on home charging. As Australia transitions to a greener economy, there’s a clear need for high-quality, versatile charging solutions—both at home and on the road.
EZgo Portable Charger: Tackling Range Anxiety with Local Partnerships
After a successful debut at CES in January, the MSI EZgo Portable Charger delivers plug-and-play convenience for on-the-go charging. By partnering with local smart socket provider NOX Energy and its Intelligent Power Socket (IPS), EZgo integrates load management, flexible scheduling, and remote monitoring—all controlled through an intuitive phone app.
Compact and lightweight enough for road trips, EZgo helps alleviate “range anxiety,” empowering Aussies to explore wherever life takes them. With public charging coverage still developing, it also serves as an ideal interim solution, ensuring drivers have reliable access to power while the infrastructure catches up.
MSI EV Series: Built for Australia’s Tough Outdoor Conditions
Alongside EZgo, MSI introduces its EV Series, specifically designed for Australia’s challenging climate. Engineered to withstand temperatures up to 55°C, these chargers feature IP55 dust and water resistance, IK08 impact protection, and ASTM B117 salt-spray testing, making them ideal for the country’s extreme climate. Backed by a 2-year warranty, local service support, and USD 5 million in product insurance, the EV Series provides peace of mind for both home and commercial applications.
All MSI EV chargers fully comply with the Australian RCM standard to ensure product safety.
More Innovation on the Way
Later this year, MSI plans to introduce a solar-ready EV charger, further aligning with Australia’s growing emphasis on renewable energy. Driven by decades of research and development, along with a dedicated local team, MSI’s strategic roadmap promises continued innovation to meet the country’s evolving sustainability goals.
Visit MSI at Everything Electric Australia NSW
Discover MSI’s complete range of EV charging solutions at Everything Electric Australia NSW, Booths E16, 17, and 18, at Sydney Olympic Park from 7 to 9 March. Live demonstrations, product overviews, and MSI and NOX Energy representatives will be on hand to discuss how these innovative chargers can empower Australians to embrace green technology.
Pricing and availability for the MSI EZgo Portable Charger will be announced closer to its commercial launch. Interested buyers or media can sign up for product updates by contacting the MSI representative below.
MSI Representative Contact Details:
Nathan Bennett
[email protected] | 0421 645 605
