Genesis Motor, the luxury vehicle division of South Korean automaker Hyundai Motor Group, unveiled its Genesis X Concept vehicle on Wednesday, an all-electric high performance GT coupe that heralds the company’s design ethos and e-mobility intent.
Genesis, which was created in 2015 as Hyundai’s luxury brand and a competitor to more well-known names such as BMW, Lexus, and Mercedes Benz, currently boasts a handful of offerings including the G80 and G90 sedans, and the compact G70 sports sedan.
Currently only the G80 and the GV80 luxury SUV are available in Australia, while expressions of interest are being taken for the G70.
However, the company’s newly unveiled concept car is looking forward to an all-electric transition with its futuristic electric Genesis X Concept, a low-slung electric two-door GT coupe that was debuted on March 26 on a private rooftop in Los Angeles, and which was unveiled to the world Wednesday.
“The car that we are unveiling today is a concept car that embodies the essential elements that Genesis pursues in its designs,” said Jay Chang, Global Head of the Genesis Brand. “Please take a moment to meet the future of Genesis design through this concept car, which embodies our brand’s progressive and audacious spirit.”
The Genesis X Concept is the brand’s fifth concept car, following in the tracks made by the New York, GV80, Mint, and Essentia concepts – the latter of which was awarded Concept of the Year in 2019 by automotive magazine Automobile. While it is described as “EV-based” the focus was on the “new take on sustainable luxury car design.”
Genesis representatives were quick to point out that the Genesis X Concept was merely a “statement of intent” for the company’s future designs, waving off any questions regarding what was actually underneath the hood.
As such, the entire focus of the company’s announcement, 1-minute 43-second film directed by award-winning director Jason Bergh, and accompanying press release, was on Genesis’ design language and promises.
Of primary importance to Genesis was highlighting the use of its Two Lines design element that is used in the brand’s Athletic Elegance design language.
Applied through the interior and exterior – including around the electric charging devices, side window moulding, and taillights on the outside, as well as inside with the slim and indirect air vents.
“The Genesis X Concept can be described as the ultimate vision of Athletic Elegance, the inherent design language of Genesis,” said SangYup Lee, Head of Genesis’ Global Design.
“The signature Two Lines theme and sustainable luxury will be blueprints for the futuristic designs and state-of-the-art technologies that Genesis seeks to adopt in its future models.”